Work smarter, not harder
Looking honestly at where a business is today, then finding the improvements and digital footprint that actually move the needle.
Building in public · After five
Can a side hustle become the real thing?
I'm documenting the whole journey — building my own software company after hours, and helping real small businesses bring technology in without the price tag, the jargon, or the time they don't have. Starting with my mum's.
No guarantees. No influencer playbook. Just an honest attempt — documented in the open.
Strategy•
Mindset•
Systems•
Life
Why I'm doing this
Small businesses shouldn't get left behind — just because they're priced out, or too busy to learn one more thing.
In an era of AI and Big Tech, the people who keep our high streets running have the least time and budget to keep up — and not many of us have the IT know-how and the real desire to help. So that's what I'm doing after hours: building GobyGO to make their days easier, and sharing everything I learn — the wins, the false starts, the first sale, the first thousand followers. I might not pull it off. That's the point of doing it in the open.
What I'm working through
Four things every small business wrestles with — and I'm figuring out in real time.
The long haul, honestly
Staying focused when it isn't smooth sailing — how you survive, evolve, keep good people, and balance it all from zero.
Hit-by-a-bus proof
The simple systems that keep a business running when the owner can't — because too much of it lives in one person's head.
Juggling all of it
The business, the day job, the life, and the overhead of running a business that nobody warns you about.
What you'll find here
A real journey — and things you can actually use.
No gatekeeping, no jargon. Just what I'm learning, and the tools I wish every small business had.
Follow the journeyThe Small Business Project
Follow along as I help real businesses — starting with my mum's — bring technology in, one honest step at a time. See the project →
Practical resources
Playbooks, checklists, and lessons from each build — free to use in your own business tonight.
Cost calculators
Start-up costs, bill of materials, monthly running costs, and the true cost of a hire — honest tools to plan your numbers. Try them →
A note from me
“I'm not doing this to become an influencer. I'm doing it to see if someone with the right skills and the right intentions can actually help small businesses — and maybe build something real in the process. Come see if I can.”
Come with me
Side hustle to something real. Let's find out.
I'm sharing the whole thing in the open — the progress, the setbacks, and everything I learn helping small businesses along the way. No spam, no hype. Just the journey.
Work ends. Purpose begins. · An honest attempt — unsubscribe anytime.